Summary: The nature of today’s out of home advertising (OOH) is truly unique and dialectical. As the oldest advertising medium, it has become a most innovative, tech-heavy method of advertising that keeps growing even when other media shrink. Body: The Last Mass Medium. While other traditional media (print, radio, on-air TV) suffer from the expansion
Orange County, CA-Two eye-grabbing digital billboards are near completion along the 57 in Placentia. Last year, the City Council approved the construction of the billboards at 350 S. Placentia Ave. and 500 S. Melrose St. – both addresses are in nonresidential areas – to help bring money to the city.
Digital billboards and posters are a highly effective way to build brand recognition and communicate your message to a wide audience. However, unlike the world of online advertising, which offers a whole host of tools to help you reach your audience, it can be difficult to effectively target and track the results of your out-of-home
DANVILLE, Ill. – (October 4, 2016) – Owners of Watchfire digital billboards and on premise LED signs can download free widgets that allow marketers to integrate real-time baseball scores for teams in the post-season. “Playoff games generate a lot of excitement for those who follow America’s pastime, and we believe that these RSS feeds are
In preparing a news story, reporters are taught to answer five questions: “who, what, where, when and why.” This formula ensures that the reader is given the complete picture of what occurred. Without the answers to each of those questions, it’s very possible that readers will lose the meaning of, or draw incorrect conclusions from,
New Yorkers walking by 52nd Street and Broadway on Wednesday may have noticed that it was snowing-but only around that city block. The early October snow is fake, part of an experiential billboard for the Oct. 11 release of the Lara Croft game, “Rise of the Tomb Raider,” on Play Station 4. The 64-foot-tall 3D
Insider has been skeptical of solar power and billboards. Batteries run down and then it takes two days of sun for the lights to come back on. Also the equipment is generally unreliable and expensive. IQ Power systemsis developing a better solar alternative: a hybrid solar/generator system. The system is suitcase sized and weighs 500
