Author name: Staff Writer

Look Up: In the Digital Age, Billboards Are Far From Dead

When Axl Rose ended a 23-year feud with his former Guns N’ Roses bandmates, Duff McKagan and Slash, and agreed to reunite with them onstage in 2016, the band unveiled its North American tour in an unusual way. There were no news conferences, talk-show chats or photo ops. Instead, flashy electronic billboards featuring the band’s

D.C. Sues Company, Alleging Large LED Signs Pose a Danger

The District is suing a company that builds large LED signs in the city, saying the signs were constructed illegally and are a danger to the public. The lawsuit, filed in D.C. Superior Court on Wednesday against Digi Media Communications and the owners of buildings where the signs were erected, says the signs “tower over

Westfield Launches Digital Media Network at World Trade Center

Larger-Than-Life Digital Screen Network Reaches 100 Million Visitors Annually at Westfield World Trade Center NEW YORK, NY – Westfield Brand Ventures has launched a 19 screen digital out-of-home network at New York’s World Trade Center. The screens, one of which is four-stories high and another that’s more than 280 feet long, allow for a wide

The 21st Century LED Billboard

The 21st Century LED Billboard By Paul Wright July 2005 Approximately ten years ago digital printing revolutionized traditional billboard displays by offering advertisers more graphic image options, unlimited color choices, and faster posting times. Today, however, LED lighting has the potential to completely transform the use of creative copy in billboard advertising campaigns. New LED

Adams Outdoor v. City of Madison

Adams Outdoor Advertising vs. City of Madison Wisconsin Circuit Court Branch 20 – December 31, 2004 Case No. 03CV777 – Maryann Sumi, Judge A billboard permit is inextricably intertwined with the billboard structure, and taxation of the permit is included in the valuation for property tax purposes. Adams Outdoor Advertising owns and operates approximately 336

Lamar Reports Strong Quarterly Performance

Lamar Advertising Company (NASDAQ: LAMR) reported strong sales and earnings for the second quarter ending June 30, 2004. In a conference call with securities analysts on August 5, 2004, the company reported that revenue on signs owned for one year or more rose 7.7%. When signs acquired through acquisitions since last year are included, revenue

Earnings Rebound for Obie Media

Revenue and earnings at Obie Media Corporation (Nasdaq: OBIE) were strong in the second fiscal quarter ending May 31, 2004. In a conference call with securities analysts on July 15, 2004, the company reported billboard revenue for the quarter at $2,092,556, compared to $1,581,634 in the same quarter last year. Management attributes the 32% increase

Billboard Sale Prices Decline Again in 2003

According to our database of transactions in billboards, prices declined for the second straight year in 2003. The average multiple of gross effective income dropped from 5.73X in 2002 to 5.12X last year. Declines were also observed for the past two years in the median multiples. Billboard prices peaked in 1998 according most measures, but

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