SignValue Celebrates 20 Years!
The SignValue team would like to congratulate our founders, Paul Wright and Jeff Wright on the 20 year anniversary of the publication of their book, Billboard Appraisal: The Valuation of Off-Premise Advertising Signs. The American Society of Appraisers published the book to provide an authoritative source on the subject. Download the e-book or order a copy
Apple Celebrates Summer With Joyful Worldwide ‘Shot on iPhone’ Out-of-Home Campaign
This season, there is ‘Sunshine Everywhere’ For the third year of its “Shot on iPhone” campaign, Apple is embracing the warmth and joy of summer in a global (well, Northern Hemisphere anyway) out-of-home campaign featuring summery photos taken by iPhone users everywhere. The campaign is called “Sunshine Everywhere.” Check out some of the pics below.
Clear Channel Airports Extends Digital Signage Partnership with Des Moines International Airport
Clear Channel Airports, a subsidiary of iHeartMedia Inc., has signed a five-year partnership with Des Moines International Airport to offer digital and traditional advertising solutions including LED video walls. Clear Channel Airports (CCA) has provided this airport with advertising solutions since 2007, according to a press release. The company will deploy three LED video walls,
Digital or Paper Billboards? A Comparative Guide
Let’s start with a simple assertion; billboard advertising remains an exceptionally effective way of targeting consumers in the modern age. This is borne out by numerous statistics, with an estimated 71% of customers thought to look at out-of-home (OOH) advertisements across both traditional and digital platforms. Not only this, but customers who seen an OOH campaign are 17%
Conlin Does the Math on Solar Billboard Lighting
When does solar lighting make sense? – let’s do the math. In previous articles, I’ve discussed some of the technical aspects of building a reliable solar lighting system. But when does it make the most sense, financially? Answer: when conventional power is unavailable, and your customer is willing to pay the premium for a lit
