Author name: Staff Writer

Floor Graphics: Looking Down is Looking Up

When we think of advertising and promotional images, we usually consider a business’s walls, windows or display units as prime territory. But as retailers have sought to maximize on every square inch of advertising space, many have begun to consider the opportunities on their unused floors, both indoors and outdoors. Thus the creation and continued

OUTFRONT Media Completes Billboard Asset Swap

NEW YORK, July 5, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today that it has completed an asset swap with Independent Outdoor Network.  The Company acquired digital billboards in the Boston designated market area (DMA) in exchange for static billboards in four non-metro market clusters considered not strategic to its top DMA focus. The acquired assets include 16 digital

Weston’s New Billboard Restrictions Prompt Outdoor Advertiser Lamar to Sue

Clarksburg, WV -Lamar Advertising is taking the city of Weston to court over its billboard restrictions. Lamar said it got the Lewis County Board of Education’s approval to erect a billboard on school-owned property in August 2016. That same day, Lamar said city officials sent the board a letter asking them to reconsider their decision.

Will Digital Billboards be Blinking In Our Future?

Los Angeles, CA-Elected officials on a city committee have generated controversy by loosening a proposed Citywide Sign Ordinance to permit digital billboards both within sign districts and outside of them. According to the Coalition to Ban Billboard Blight, if the committee members’ proposed changes are approved by the full City Council, billboards would be permitted in

McDonald’s Billboard and Our Marijuana Reality

Recreational marijuana use may still be illegal in New Mexico but that hasn’t stopped one clever McDonald’s franchise from strategically placing an intriguing billboard near the Colorado / New Mexico border. Pandering to the soon-to-be famished road warriors headed for the Colorado state line and the legal weed that awaits them, a chronic tweet of

‘Don’t Trade Porzingis’ Billboard Delivers Loud, Clear Message to Knicks

In the hours leading up to the 2017 NBA draft, the main question on the mind of New York Knicks fans wasn’t which prospect the team would select with the eighth overall pick. Nor was it whether Knicks owner James Dolan would find time to treat concert-goers at City Winery to any Johnny Cash covers later that

Eco-Group Billboard Blitz to Greet Interior Chief

  HELENA, Mont. – Environmental groups plan to crash the homecoming in Montana next week of President Trump’s Interior Department secretary with billboards, television ads and speeches to pressure him on issues from national monuments to sage grouse. Ryan Zinke is scheduled to address the Western Governors Association’s annual conference Tuesday in the town of

Sign Ordinance Taking Shape

After months of review, county staff are beginning to see the updated sign ordinance take shape. Both the City of LaGrange and Troup County have been working to bring their sign ordinances in line with state ruling for months in an effort to make them legal, enforceable and up to date with modern technology. On

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