SignValue successfully renegotiated a 10-year lease renewal for our client along the Costa Mesa Freeway (CA-55) that included a 56% increase in base rent and a 20% bump in percentage rent. Maximizing value for sign owners and landowners!
Digital Versus Billboards Static Pros and Cons [Infographic] Static Billboards Static billboards are your tried-and-true method of OOH advertising. They have been around since the mid-nineteenth century. Some even argue that they have been around longer, dating back to caveman drawings. However, I doubt cavemen were advertising holiday sales 😊. Static billboards have 24/7 exposure
OOH can benefit from consumer privacy concerns Google announced that in 2023 they will end the use of 3rd party cookies. The mechanism by which websites track its visitors. Ad Age estimates that deleting 3rd-party data will decrease online ad revenue by 50 to 60 percent and McKinsey warns that $10 billion in online publishers’
Our Signvalue team has put together a visualization that demonstrates profits in OOH over the last 3 Years. We see that while everyone is still below pre-pandemic levels, billboards are back to pre-pandemic levels. We predict that it will trend even higher in future quarters due to the high levels of expected travel within the
We are often exposed to a variety of “Common Misconceptions” outlined below. Andy Goodman speaks to this with Billboard Insider and offers valuable insights. We have created a simplistic graphic that outlines some of his main ideas that we at SignValue agree will benefit landowners with understanding the terms of their lease.
The 21st Century LED Billboard By Paul Wright July 2005 Approximately ten years ago digital printing revolutionized traditional billboard displays by offering advertisers more graphic image options, unlimited color choices, and faster posting times. Today, however, LED lighting has the potential to completely transform the use of creative copy in billboard advertising campaigns. New LED
Adams Outdoor Advertising vs. City of Madison Wisconsin Circuit Court Branch 20 – December 31, 2004 Case No. 03CV777 – Maryann Sumi, Judge A billboard permit is inextricably intertwined with the billboard structure, and taxation of the permit is included in the valuation for property tax purposes. Adams Outdoor Advertising owns and operates approximately 336
Lamar Advertising Company (NASDAQ: LAMR) reported strong sales and earnings for the second quarter ending June 30, 2004. In a conference call with securities analysts on August 5, 2004, the company reported that revenue on signs owned for one year or more rose 7.7%. When signs acquired through acquisitions since last year are included, revenue
Revenue and earnings at Obie Media Corporation (Nasdaq: OBIE) were strong in the second fiscal quarter ending May 31, 2004. In a conference call with securities analysts on July 15, 2004, the company reported billboard revenue for the quarter at $2,092,556, compared to $1,581,634 in the same quarter last year. Management attributes the 32% increase
