Blog Posts
Look Up: In the Digital Age, Billboards Are Far From Dead
When Axl Rose ended a 23-year feud with his former Guns N’ Roses bandmates, Duff McKagan and Slash, and agreed to reunite with them onstage in 2016, the band unveiled its North American tour in an unusual way. There were no news conferences, talk-show chats or photo ops. Instead, flashy electronic billboards featuring the band’s
D.C. Sues Company, Alleging Large LED Signs Pose a Danger
The District is suing a company that builds large LED signs in the city, saying the signs were constructed illegally and are a danger to the public. The lawsuit, filed in D.C. Superior Court on Wednesday against Digi Media Communications and the owners of buildings where the signs were erected, says the signs “tower over
Westfield Launches Digital Media Network at World Trade Center
Larger-Than-Life Digital Screen Network Reaches 100 Million Visitors Annually at Westfield World Trade Center NEW YORK, NY – Westfield Brand Ventures has launched a 19 screen digital out-of-home network at New York’s World Trade Center. The screens, one of which is four-stories high and another that’s more than 280 feet long, allow for a wide
The 21st Century LED Billboard
The 21st Century LED Billboard By Paul Wright July 2005 Approximately ten years ago digital printing revolutionized traditional billboard displays by offering advertisers more graphic image options, unlimited color choices, and faster posting times. Today, however, LED lighting has the potential to completely transform the use of creative copy in billboard advertising campaigns. New LED
Adams Outdoor v. City of Madison
Adams Outdoor Advertising vs. City of Madison Wisconsin Circuit Court Branch 20 – December 31, 2004 Case No. 03CV777 – Maryann Sumi, Judge A billboard permit is inextricably intertwined with the billboard structure, and taxation of the permit is included in the valuation for property tax purposes. Adams Outdoor Advertising owns and operates approximately 336