News

Super Bowl Ads vs. OOH Campaign

With the Super Bowl coming up this weekend, there is a lot of talk about the commercials that will be featured this year. OAAA did an analysis on how much exposure could be obtained through an OOH campaign, given the average $6.5 million price tag per commercial for Super Bowl LVI. These were their findings: Assuming a

SignValue’s Billboard Brokerage Process

SignValue fairly represents outdoor advertising clients with a goal of ensuring that both parties are completely satisfied with every transaction. We have helped numerous out-of-home clients with in-depth industry research, analysis, and tailored advice to support and guide their sales or acquisitions. Our brokers and investment bankers can find the perfect buyers and investors for

DEAL CLOSED – Louisiana

SignAd has acquired select assets from Sain Law Firm in Louisiana. SignValue acted as exclusive advisor for seller in this transaction. If you are looking for sale consulting experts to help with buying and selling billboard assets, please reach out to us. Check out our website to learn more about our billboard brokerage process.

SignValue 2021 Projects Overview

The SignValue team would like to highlight our projects completed in 2021 and express our gratitude towards all of our clients who have made them possible. If you are in need of any of our services, please reach out to us.

SignValue’s Top Articles of 2021

Welcome to 2022! To start off the year, we took a moment to recap our top 5 articles of 2021. Check them out here:   1. SignValue Billboards for Sale 2. States Revising Billboard Laws 3. West Hollywood Sunset Spectacular 4. The SignValue/Billboard Insider 2021 List of OOH Lenders 5. Clear Channel Outdoor Americas at

Paul Wright Says Post Pandemic Values Will Exceed Pre-Pandemic Values

As we wrap up the year, we wanted to share our recent Podcast feature. We are very thankful for the opportunity to be featured on Billboard Insider’s recent Podcast. Check it out: Paul Wright Says Post Pandemic Values Will Exceed Pre-Pandemic Values. Paul gives his thoughts on the big three OOH companies and their performance

** FEATURED LISTING ** Lake Charles, Louisiana

Check out this digital sign for sale in Lake Charles, Louisiana. The sign includes one digital display manufactured by Formetco with a transferable 9-year warranty. The digital display is backed by a static face. If you have any interest in this listing, please reach out.  

SignValue Welcomes a New Team Member!

SignValue is proud to welcome a new full-time broker to our team. Doug Lister Doug brings over 14 years of experience in the OOH industry and has previously worked for Adams Outdoor and Reagan Outdoor in real estate management. Doug holds a Bachelor’s degree in Economics and Management Science from State University of New York

2021 Average Site Lease Expense

To wrap up the year, we’ve taken a look at site lease expenses for each of the three public companies (Outfront, Lamar, and Clear Channel) in 2021. It would be helpful to pull out a copy of your billboard lease to compare how much your tenant is paying you. Site lease expense refers to the

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