Newsletter
Nonprofit Wants Hollywood-Style Pittsburgh Sign To Replace Sprint Banner
A Pittsburgh nonprofit wants to replace the controversial black and yellow Sprint sign on Mt. Washington with a Hollywood-style letter sign. Scenic Pittsburgh sent a letter to Louisiana-based Lamar Advertising, which owns the 7,200-square-foot billboard, asking them to donate or sell the property to the organization. Lamar is in a legal battle with the
Memphis Judge Throws Out State Billboard Act
Throwing out a law that’s governed outdoor advertising in Tennessee for the past 45 years, a federal judge in Memphis has ruled that the state’s Billboard Regulation and Control Act is an unconstitutional restriction of free speech. U.S. District Judge Jon P. McCalla said the 1972 law “does not survive First Amendment scrutiny” because it bans some forms of commercial and non-commercial
Big Digital Billboard at Eisenhower Interchange has to go, Pa. Court Says
A massive digital billboard near the Eisenhower Interchange has to be removed because it violates state regulations regarding highway beautification and driver safety, a Commonwealth Court panel ruled Monday. The problem, Judge Patricia A. McCullough wrote in the state court’s opinion, is that the 57-foot-high V-shaped sign is a distraction that is simply too
The Billboard Survives
Unlike other traditional advertising platforms like magazines and newspapers, out-of-home advertising such as billboards and subway posters grew almost 7% last year, mostly due to the rapid conversion of static ad spaces to digital. Per eMarketer, roughly 50% of all out-of-home ads will be digital this year, up 10% from 2014. Why it matters: What
