OUTFRONT Media’s Strong Q2 2024 Performance: Insights and Implications for the OOH Industry OUTFRONT Media recently reported its second-quarter results for 2024, revealing a robust performance that underscores the continued growth and resilience of the out-of-home (OOH) advertising sector. As a leader in billboard valuation and advisory services, SignValue is keen to delve into these
It is not very often that the OOH industry is introduced to a new advertising platform. However, UK-based Motion Icon has launched a new and exciting advertising platform to brands across UAE and Saudi Arabia. one example of this new advertising platform is shown above on the front face of an escalator. “Using the new
Our Signvalue team has put together a visualization that demonstrates profits in OOH over the last 3 Years. We see that while everyone is still below pre-pandemic levels, billboards are back to pre-pandemic levels. We predict that it will trend even higher in future quarters due to the high levels of expected travel within the
We are often exposed to a variety of “Common Misconceptions” outlined below. Andy Goodman speaks to this with Billboard Insider and offers valuable insights. We have created a simplistic graphic that outlines some of his main ideas that we at SignValue agree will benefit landowners with understanding the terms of their lease.
