A massive digital billboard near the Eisenhower Interchange has to be removed because it violates state regulations regarding highway beautification and driver safety, a Commonwealth Court panel ruled Monday. The problem, Judge Patricia A. McCullough wrote in the state court’s opinion, is that the 57-foot-high V-shaped sign is a distraction that is simply too
Unlike other traditional advertising platforms like magazines and newspapers, out-of-home advertising such as billboards and subway posters grew almost 7% last year, mostly due to the rapid conversion of static ad spaces to digital. Per eMarketer, roughly 50% of all out-of-home ads will be digital this year, up 10% from 2014. Why it matters: What
Amid criticism about his proposed billboard bill, State Sen. Sonny Borrelli, R-Lake Havasu City, said he wants to clear the air. Lake Havasu City and Mohave County residents expressed concerns about Borrelli’s second attempt at SB 1114. Some were concerned that the illuminated billboards would pop up along State Route 95, and others believed their
Air Series (Patent No. 9607533) has taken the industry by storm since its commercial launch in January 2017. “The industry is loving the Air Series LED Billboard. It’s easy to transport, easy to install, easy to service, and easy to sell to advertisers because it’s simply the most beautiful picture quality in the marketplace,”
AdSemble has launched a new way for businesses to buy ads on digital billboards. To use the company’s new Open Display product, advertisers just set their weekly budget, choose the region where they want their ad to be displayed and upload their creative assets. Then AdSemble will automatically serve the ad to different billboards across its network, optimized to
Florida-It’s back to the drawing board for Clear Channel and other outdoor media owners in St. Johns County after the company withdrew its bid last week for a digital billboards pilot program along Interstate 95. County Administrator Michael Wanchick told The Record on Tuesday he believed Clear Channel, in its decision, was being “sensitive”
New data shows that nearly three-quarters of US adults feel the ads they see, hear, or read are generally honest Three years ago, in March, 2014, a YouGov survey found that 56% of US adults who came across at least one advertisement per month felt that the ads they saw, read, or heard were
This is the year more advertisers will shift their marketing dollars to digital out of home (OOH) as the space gains traction and acceptance. As CMSWire readers have heard before, OOH – one of the more conventional ad channels – is ripe for transformation by mobile data. With location data, brands can measure the effectiveness
UNITED KINGDOM – Digital out-of-home (DOOH) advertising will grow faster than mobile and Video On Demand (VOD) over the next five years, according to a just released perception study of media professionalsby Ocean Group. The study polled 204 executives from both media agencies and outdoor specialists to gauge the role, prospects and challenges for DOOH
