PSA Campaign Launches in Major Media Markets Including Atlanta, Boston, Los Angeles and New York Using Digital and Traditional Out-of-Home NEW YORK, NY – SOS Children’s Villages has launched an integrated marketing effort that includes its first ever Public Service Announcement (PSA) in the United States. The PSA shines a light on the work
Here’s a pretty great out-of-home execution for Oliver Stone’s upcoming film Snowden, about the NSA whistleblower Edward Snowden-a billboard that’s been spying on pedestrians in Toronto and streaming footage of their movements on the street. Snowden’s revelations about the NSA, of course, raised troubling questions about mass surveillance. And the billboard-timed to the Toronto International
Some students from the School of Journalism and Electronic Media are urging people to get out and vote in a big way. Their messages are on billboards around the Knoxville area. Rob Heller, a JEM professor in the College of Communication and Information, asked his media graphics students to design posters encouraging people to vote
The Sun Times is reporting that Chicago Mayor Rahm Emanuel is proposing a four year extension of a 20-year billboard agreement in his 2017 budget. The original agreement called for JCDecaux, partnering with Interstate Outdoor Advertising, to put up 34 digital signs on city property adjacent to the Kennedy, Dan Ryan, Stevenson and Eisenhower expressways and
Adams Outdoor Advertising and the Mint Museum Uptown present “Outdoor Is In,” a free fashion exhibit Oct. 19-30 on Level 5 of the Mint. The pop-up exhibit features 19 dresses constructed from recycled and re-imagined vinyl billboards (one from the Mint, as well as 15 other organizations). “When we heard about the Mint’s celebration of
In the costly, media-saturated, hyper-social US election, candidates and causes are breaking through the noise with billboards. Regardless of party or ideology, billboards deliver what political advertising craves: attention. One clever billboard can generate global buzz.
Who is T-Rex? T-Rex Property AB was founded in 2003 by Mats Hylin, Mats Dahlgren and Fredrik Persson. The company acquired 12 patents for outdoor advertising products.T-Rex Property AB has been suing outdoor companies who use a computer to control digital signs. T-Rex owns US Patent Number RE39,470 titled Digital Information System and that the
Halloween is a time for ghouls, goblins, monsters, and . . . scary sign regulation problems. An interesting Halloween tradition in West Hartford, Connecticut has taken on a political dimension in advance of the 2016 presidential election. Matt Warschauer has constructed, as part of his home Halloween display, a “Trump Wall” in his yard, complete with
Posterscope USA did its part to draw attention to the September 21st premier of FOX‘s new Lethal Weapon TV show with a somewhat controversial 3D billboard in Times Square. This advertisement, which plays continuously, tailors itself to daytime and nighttime and rotates out with other ads at the corner of 7th Ave. and 46th St.,
