This is the year more advertisers will shift their marketing dollars to digital out of home (OOH) as the space gains traction and acceptance. As CMSWire readers have heard before, OOH – one of the more conventional ad channels – is ripe for transformation by mobile data. With location data, brands can measure the effectiveness
UNITED KINGDOM – Digital out-of-home (DOOH) advertising will grow faster than mobile and Video On Demand (VOD) over the next five years, according to a just released perception study of media professionalsby Ocean Group. The study polled 204 executives from both media agencies and outdoor specialists to gauge the role, prospects and challenges for DOOH
The state will hold a April 13 hearing on a proposal to construct an electronic billboard along Route 3 in Braintree. Braintree, MA – The North Braintree Civic Association is planning to oppose a request to install electronic billboards adjacent to Route 3. Clear Channel Outdoor has proposed the double-sided billboard on land adjacent to
WASHINGTON – March 9, 2017 – Out of home (OOH) advertising revenue rose 3.1% in 2016 compared to the previous year, accounting for $7.6 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). OOH spending was up 2.7% in the fourth quarter, compared to 2015. The revenue total marks a record high for
NEW YORK, NY – Branded Cities Network (BCN) and SJP Properties have announced an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on two full-motion digital billboards located at the southeast corner of 42nd Street and 8th Avenue in Midtown Manhattan at the new Eleven | X. Each digital billboard, measuring 20′
An artist in California is replacing garish billboard ads with nature photos that blend almost perfectly into the surrounding landscapes-because they show the landscapes themselves. Jennifer Bolande’s “Visible Distance/Second Sight” is gracing roadside scenes along Gene Autry Trail and Vista Chino in Palm Springs, California. When a viewer sees the outdoor posters from the right
Motorists along Highway 99 in Modesto could have something new to look at – digital billboards. The City Council on Tuesday will consider allowing these billboards along the highway. A city report says Vintage Faire Mall asked the city last year about allowing a digital billboard at the mall. That spurred the city to
When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights. Zukin, general manager of Meadow Outdoor Advertising sees new more efficient, longer-lasting LED lights his company is installing on all its lighted billboards in Oregon and six other Western states. “Paying it forward” to control future costs and
NEW YORK, NY – A DOOH campaign featuring a herd of digitally-generated 3D elephants is preparing to march across the world to raise awareness and end the slaughter of endangered animals in Africa. March for Giants, a four-day campaign will span three continents starting in Hong Kong on March 23, progressing to New York, then
