London-Drivers stuck in traffic at a set of traffic lights in London are being served digital billboard ads from the Bermuda Tourism Authority based on the type of car they drive. Vehicle recognition technology is being used in four digital billboard locations inspired by Milan and is found in Holland Park, a well-heeled area of
DANVILLE, Ill. – (February 1, 2017) – While most people tune into the big football game to watch the ads, Watchfire billboard operators can capture the attention of motorists by displaying the current score. Owners of Watchfire digital billboards can download free widgets to integrate up-to-the-minute football scores for the big game between Atlanta
For more than a decade, the out of home advertising (OOH) industry has worked with law enforcement to involve the public in efforts to bring fugitives to justice. By placing faces of these fugitives on billboards, the Federal Bureau of Investigation (FBI) has created a stream of invaluable information that has led to more
The next frontier in digital advertising may be your car’s windshield. Automakers, technology companies and glass manufacturers are teaming up to turn the display that graces the front of an iPhone into the windshield of a car — one that can show ads, directions and vehicle information to the person behind the wheel. The advent
The ad campaign is underway for the Baywatch movie, which opens nationally on May 26. While the forthcoming flick most likely won’t go down in cinema history with the likes of Citizen Kane or Chinatown, its Paramount Pictures marketers are approaching out-of-home with a bit of innovation. Utilizing the digital billboard system from Lamar Advertising, Paramount and
As mobile device usage exploded, and resulted in enormous ad spend, it’s evolved into a strategic ally for OOH. Instead of eroding audiences as it does with most traditional media, mobile is used most heavily in the OOH space creating a natural convergence of the two. To leverage the ability of OOH to impact mobile
DADE CITY, FL- Pasco County commissioners agreed Tuesday to let the outdoor advertising industry step into the digital age along the county’s federal and state highways. After nearly two years of public workshops and negotiations with billboard companies, commissioners voted unanimously to allow the firms to take down static billboards and replace them with high-tech
The Helma Larkin-moderated panel with executives from the big five out of home firms at the April 2016 Geopath/OAAA conference is aging well. Larkin asked each executive where the out of home industry will be in 10 years. Here’s what they said: Jean-Luc Decaux, Co-Chief Executive, JCDecaux. In 10 years there will be further
At last year’s Geopath/OAAA convention, Lamar’s CEO Sean Reilly predicted that within 10 years most of Lamar’s billboards would be off the power grid or feeding the power grid due the use of solar power. Autonomous Power Solutions wants to make this happen. The company has installed solar powered billboards for Lamar, Clear Channel Outdoor, Ralston
