RENO, NV – Upending conventional media habits, the congressman from northern Nevada won re-election without TV ads or direct mail. Instead, this winning candidate’s media mix was dominated by online ads and digital billboards, with some radio. On November 8, U.S. Rep. Mark Amodei won a third term with a 21-point margin. Amodei says “television
Billboards in the Salt Lake Valley have warned the end is coming on 11.23.16. That day has come and gone, so what was the billboard talking about? 11.23.16 is the day to end car wrecks due to texting. The website, endtextwrecks.org is full of infographics to share with someone you know the next time they
CA-From a pack of 10, a Roseville company has secured the contract for electronic billboards owned by the Sacramento Kings. Marquee Media is in charge of building, operating and managing the six digital Panasonic billboards, after going through a year-long request-for-proposal process. “We show up at events and we’re visible,” said company president and co-founder
A lot can happen in a decade. In 2007, the iPhone was introduced, Mad Men was the acclaimed new TV series, and the Dow Jones Industrial Average closed above 14,000 for the first time in history. 2007 also was the year that Watchfire Signs made its foray into digital billboards, and a good deal has
Preston Smith is big in Washington, D.C. How big? Billboard big.
Louisville, KY-In a sign of the times, electronic message signs and billboards with changing texts and graphics have become a popular way to advertise everything from church and school events to fast food restaurants and the weather. When St. Matthews recently got a sign company’s request to erect an electronic message billboard along Sherburn Lane
Miami-based AdMobilize, developers of an app that provides real-time analytics on both vehicle and pedestrian traffic for out-of-home media companies and retailers, is partnering with Roswell, Georgia-based Adams + Fairway Outdoor Advertising, an out-of-home advertising company. The companies are teaming up to test real-time vehicle data and analytics for digital billboards across selected U.S. markets.
Yesterday AdQuick.com launched an online marketplace for buying and selling out of home advertising. The AdQuick founding team is made up of Silicon Valley techies. Insider interviewed AdQuick’s co-founder and CEO Matt O’Connor about the company. Prior to founding AdQuick, O’Connor worked for Amazon and Instacart. The founding team comes from Yammer/Microsoft, McKinsey, and Breeze.
You can plan the greatest picnic ever, with all the best food and the finest silverware, but a sudden storm can still turn it into a disaster unless you have rented a shelter. The same goes with any type of outdoor digital deployment such as kiosks or digital signage. Unless you weatherproof your digital signage
