AdSemble has launched a new way for businesses to buy ads on digital billboards. To use the company’s new Open Display product, advertisers just set their weekly budget, choose the region where they want their ad to be displayed and upload their creative assets. Then AdSemble will automatically serve the ad to different billboards across its network, optimized to
Florida-It’s back to the drawing board for Clear Channel and other outdoor media owners in St. Johns County after the company withdrew its bid last week for a digital billboards pilot program along Interstate 95. County Administrator Michael Wanchick told The Record on Tuesday he believed Clear Channel, in its decision, was being “sensitive”
New data shows that nearly three-quarters of US adults feel the ads they see, hear, or read are generally honest Three years ago, in March, 2014, a YouGov survey found that 56% of US adults who came across at least one advertisement per month felt that the ads they saw, read, or heard were
This is the year more advertisers will shift their marketing dollars to digital out of home (OOH) as the space gains traction and acceptance. As CMSWire readers have heard before, OOH – one of the more conventional ad channels – is ripe for transformation by mobile data. With location data, brands can measure the effectiveness
UNITED KINGDOM – Digital out-of-home (DOOH) advertising will grow faster than mobile and Video On Demand (VOD) over the next five years, according to a just released perception study of media professionalsby Ocean Group. The study polled 204 executives from both media agencies and outdoor specialists to gauge the role, prospects and challenges for DOOH
The state will hold a April 13 hearing on a proposal to construct an electronic billboard along Route 3 in Braintree. Braintree, MA – The North Braintree Civic Association is planning to oppose a request to install electronic billboards adjacent to Route 3. Clear Channel Outdoor has proposed the double-sided billboard on land adjacent to
WASHINGTON – March 9, 2017 – Out of home (OOH) advertising revenue rose 3.1% in 2016 compared to the previous year, accounting for $7.6 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). OOH spending was up 2.7% in the fourth quarter, compared to 2015. The revenue total marks a record high for
