Digital Billboards to Reach 225,000 Daily Commuters Across from Port Authority Bus Terminal
NEW YORK, NY – Branded Cities Network (BCN) and SJP Properties have announced an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on two full-motion digital billboards located at the southeast corner of 42nd Street and 8th Avenue in Midtown Manhattan at the new Eleven | X. Each digital billboard, measuring 20′
These Curious Billboards in California Show the Landscapes Behind Them
An artist in California is replacing garish billboard ads with nature photos that blend almost perfectly into the surrounding landscapes-because they show the landscapes themselves. Jennifer Bolande’s “Visible Distance/Second Sight” is gracing roadside scenes along Gene Autry Trail and Vista Chino in Palm Springs, California. When a viewer sees the outdoor posters from the right
Modesto Considers Digital Billboards Along Highway 99
Motorists along Highway 99 in Modesto could have something new to look at – digital billboards. The City Council on Tuesday will consider allowing these billboards along the highway. A city report says Vintage Faire Mall asked the city last year about allowing a digital billboard at the mall. That spurred the city to
Billboards Showcase Environmental Progress
When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights. Zukin, general manager of Meadow Outdoor Advertising sees new more efficient, longer-lasting LED lights his company is installing on all its lighted billboards in Oregon and six other Western states. “Paying it forward” to control future costs and
DOOH Campaign Races to Protect Endangered Elephants
NEW YORK, NY – A DOOH campaign featuring a herd of digitally-generated 3D elephants is preparing to march across the world to raise awareness and end the slaughter of endangered animals in Africa. March for Giants, a four-day campaign will span three continents starting in Hong Kong on March 23, progressing to New York, then
Court Settlement Won’t Invalidate Digital Billboard Ban, City Says
Despite a new court settlement that allows billboard company GEFT Outdoor LLC to operate two digital billboards in Indianapolis, the ruling doesn’t appear to open the floodgates to others hoping for the same outcome. City officials say GEFT had a unique case that wouldn’t apply to the several other billboard companies that have been hoping
For Billboard Owners, Threat of Legal Challenge Presents Opportunity
Austin, TX – Eight sections deep in the city’s vast 1,100-plus-page draft rewrite of its land use rules sits a footnote that portends a possible legal challenge to come. But, as an example of just how far-reaching CodeNext is, the warning deals not with sort of buildings Austin might allow, but the types of signs