According to OneScreen.ai, OOH is the perfect counterbalance to the digital advertising fatigue that is spreading among audiences globally. In a survey they ran among marketers, 92% are planning to boost their OOH budget in 2022. With the unavoidable noise that comes with paid social and digital ads, it is becoming increasingly difficult for brands to
Easements are valued by some buyers on multiples of the lease income (6-10x). However, many sellers base prices on a cap rate (6% to 9%). There is an inverse relationship between multiples and cap rates, so these two methods deliver higher and lower values based primarily on motive. A 6-10x multiple is the same as
Network Outdoor announced last week the divesture of select digital out-of-home advertising displays in central Pennsylvania to OUTFRONT Media. SignValue represented the Seller in the transaction. If you are looking for sale consulting experts to help with buying and selling billboard assets, please reach out to us. Check out our website to learn more about our billboard
We get several inquiries every week from prospective first-time billboard buyers wanting general information and resources about the industry. SignValue has put together this list of resources that can help first-time buyers learn about the billboard industry: Billboard Insider – Billboard Insider has a lot of great information available about everything going on in the billboard
We have been seeing steady increases in the relevance of OOH media in the real world, and now as part of the metaverse. Billboards in the metaverse can be a great investment for smaller companies, especially those looking to target Generation Z (ages 9-24). Generation Z is relatively untapped audience, and as they become more involved
SignValue offers top tier brokerage services to help you buy or sell outdoor advertising assets. Our expert brokerage team will always ensure that deals are fair for all parties involved. If you are considering hiring a broker, here are some underhanded ways that brokers may try to cheat you: Not disclosing their fees up front Disreputable
