Author name: Staff Writer

Kinetic Wins 2016 Out-of-Home Media Plan

Kinetic Receives Top Prize for General Mills Totino’s “4/20 Holiday” Campaign NEW YORK, NY – Kinetic was honored with the 2016 Out of Home (OOH) Media Plan of the Year award today by the Outdoor Advertising Association of America (OAAA). The 2016 Out of Home Media Plan Awards were presented this afternoon at The AD Club

Congressman Wins with Digital Billboards and Online Ads

RENO, NV – Upending conventional media habits, the congressman from northern Nevada won re-election without TV ads or direct mail. Instead, this winning candidate’s media mix was dominated by online ads and digital billboards, with some radio.  On November 8, U.S. Rep. Mark Amodei won a third term with a 21-point margin. Amodei says “television

What are Those ‘The End is Coming’ Billboards All About?

Billboards in the Salt Lake Valley have warned the end is coming on 11.23.16. That day has come and gone, so what was the billboard talking about? 11.23.16 is the day to end car wrecks due to texting. The website, endtextwrecks.org is full of infographics to share with someone you know the next time they

Roseville Company gets Contract for Kings’ Electronic Billboards

CA-From a pack of 10, a Roseville company has secured the contract for electronic billboards owned by the Sacramento Kings. Marquee Media is in charge of building, operating and managing the six digital Panasonic billboards, after going through a year-long request-for-proposal process. “We show up at events and we’re visible,” said company president and co-founder

Looking Back: A Decade of Digital Billboards

A lot can happen in a decade. In 2007, the iPhone was introduced, Mad Men was the acclaimed new TV series, and the Dow Jones Industrial Average closed above 14,000 for the first time in history. 2007 also was the year that Watchfire Signs made its foray into digital billboards, and a good deal has

St. Matthews to Consider Billboard Moratorium

  Louisville, KY-In a sign of the times, electronic message signs and billboards with changing texts and graphics have become a popular way to advertise everything from church and school events to fast food restaurants and the weather. When St. Matthews recently got a sign company’s request to erect an electronic message billboard along Sherburn Lane

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