Miami-based AdMobilize, developers of an app that provides real-time analytics on both vehicle and pedestrian traffic for out-of-home media companies and retailers, is partnering with Roswell, Georgia-based Adams + Fairway Outdoor Advertising, an out-of-home advertising company. The companies are teaming up to test real-time vehicle data and analytics for digital billboards across selected U.S. markets.
Yesterday AdQuick.com launched an online marketplace for buying and selling out of home advertising. The AdQuick founding team is made up of Silicon Valley techies. Insider interviewed AdQuick’s co-founder and CEO Matt O’Connor about the company. Prior to founding AdQuick, O’Connor worked for Amazon and Instacart. The founding team comes from Yammer/Microsoft, McKinsey, and Breeze.
You can plan the greatest picnic ever, with all the best food and the finest silverware, but a sudden storm can still turn it into a disaster unless you have rented a shelter. The same goes with any type of outdoor digital deployment such as kiosks or digital signage. Unless you weatherproof your digital signage
This week’s Video of the Week has actually been featured in Sign & Digital Graphics before, although not in such visual fashion. As the man says, when you’re putting up a billboard in New York City’s Times Square, “you have to go big if you want to get noticed.”
DOOH Campaign Targets Older Cars and Gas Guzzlers Using Vehicle Recognition Technology UNITED KINGDOM – A new DOOH campaign for Hyundai makes use of Vehicle Recognition Technology to serve content based on a vehicles’ high CO2 emissions. The DOOH campaign, developed by Havas Media, Innocean Worldwide and Ocean, supports the launch of the Hyundai IONIQ,
PSA Campaign Launches in Major Media Markets Including Atlanta, Boston, Los Angeles and New York Using Digital and Traditional Out-of-Home NEW YORK, NY – SOS Children’s Villages has launched an integrated marketing effort that includes its first ever Public Service Announcement (PSA) in the United States. The PSA shines a light on the work
