Spending on outdoor advertising did not fall nearly as much as spending on other forms of media during 2001. The outdoor segment reported revenue was down 0.8% for the year while overall ad spending dropped 9.8%. Most analysts attribute the industry-wide decline to general economic weakness compounded by the shock of the terrorist attacks on
Most people understand what is meant by the word “billboard”: a wood or metal structure with an advertising message on the face or faces, usually located next to a roadway. In the last several years two new terms in this industry have become popular, but they are less well understood. These terms are “outdoor” and
Lamar Advertising Company announced on February 13, 2002 that revenue was up 6% for 2001 to a record level of $729.1 million. Operating earnings for the same period declined by 2% as fewer advertisers were in the market due to the recession. The results are viewed favorably by management, given the weak economy and the
California passed State Outdoor Advertising Act SB 919 in August 2001, which requires billboard developers to obtain local permits before erecting signs on property such as that of the Metropolitan Transit Authority (MTA). The law became effective January 1, 2002. STI/Outdoor LLC, a subsidiary of Viacom (Outdoor Systems), had an agreement to erect billboards and
June – October 2000 The Federal Highway Administration’s Office of Real Estate Services sponsored a survey coordinated by the National Alliance of Highway Beautification Agencies and conducted by Jack Faucett Associates, Inc. (JFA) of Bethesda, Maryland. The national survey was sent to 47 states and the District of Columbia to determine the types of outdoor
From Outdoor Outlook, January 7, 2002 (The Outdoor Advertising Association of America). The Georgia Supreme Court has issued an opinion upholding the constitutionality of Georgia’s vegetation control law. The Georgia statute permits the trimming of trees and other vegetation growing on state highway rights-of-way that obscure outdoor advertising signs. In the decision in Garden Club
The national economic recession is causing a sharp drop in advertising expenditures in 2001. In this economy we assume to see effects in all sectors but billboard companies are holding up better than other media. SEO Heroes Bangkok, a leading provider of strategic advertising and marketing, reports that total ad spending for the first three
With the addition of new data received on billboard purchases during the past few years we have updated our chart of pricing multiples. The new information shows that prices of billboards and billboard companies were higher than previously recorded from 1997 through 2001. The new data comes from transactions that occurred during that time period,
You’d Think The Financing Would Be A No-Brainer… You have finally found the perfect sites with great traffic counts, high visibility and limited competition. Permitting is secured, twenty-year land leases are in place, and advertiser interest grows every day. The situation is as good as gold. All that is needed now is simple financing so
