The SignValue team would like to congratulate our founders, Paul Wright and Jeff Wright on the 20 year anniversary of the publication of their book, Billboard Appraisal: The Valuation of Off-Premise Advertising Signs. The American Society of Appraisers published the book to provide an authoritative source on the subject. Download the e-book or order a copy
I had a great time at the IBOUSA conference last week in Pittsburgh. The future is bright for OOH Advertising. We believe that the Industry’s effort to create effective measurements with the help of companies like Cuende OOH and Media Rating Council will be valuable long-term investments. With the goal of stealing revenues from other
I’m excited to be attending the IBO conference this week in Pittsburgh. These conferences are always exciting because they are packed full of interesting information for independent operators from across the country. If you plan to attend this conference let me know because I would love to connect! We have a lot of exciting opportunities
One of the methods that the out-of-home advertising industry is using to outperform traditional advertising mediums is their deployment of digital displays. These digital displays have an internet connection and can be controlled remotely to easily switch out ads in real time. The nation’s largest billboard companies are seeking as many digital conversion opportunities for
This week we would like to feature one of the listings on our billboards for sale page. We have a billboard plant in central Pennsylvania with coverage between Harrisburg and State College. The plant consists of 8 structures, 7 sites, and 15 digital displays. All of the displays are manufactured by Formetco. Long term leases
Check out these quarterly report overviews that SignValue has put together for Lamar and Outfront for the second quarter of this year. Both companies display a positive increase in revenue and negative increase in site lease expense. This is a trend that we also observed with Clear Channel earlier this month. Digital is on the
It seems to be a very busy summer for just about everyone that I talk to. Here at SignValue it is no different. I’m proud to say that we have an awesome team that is fully dedicated to the 77 current projects we have been hired to work on. If one of those projects belongs to you,
