Big news coming from the Clear Channel Camp this past week as CEO William Eccleshare announces his departure. Clear Channel also announced some pretty drastic increases in revenue during their Q2 earnings release. Check out the infographic SignValue put together below. CCO’s Americas revenue increased by 36% while also decreasing their site lease expenses by 14.2%,
The way in which signage is being bought and sold is changing at a rapid pace. Many of the top OOH companies in the country are investing heavily in programmatic. We see this in Lamar’s recent investment in Vistar Media and also in Outfront’s recent appointment of VP of Programmatic Lead. The goal of programmatic is to automate
Any big plans for your summer travel? According to research from OAAA & the Harris Poll Summer Travel is predicted to exceed Pre-Pandemic levels for more than Half of Americans. This reports that over 50% of consumers stated plans to travel as much or more than pre-pandemic times. Good news for our independent operators whose inventory footprint
Check out this funny meme involving DOOH. I hope this brings a smile to your face. Rest assured, this is photo is not real, don’t always trust what you find on the internet. It did remind me of how important good creative is for advertisers. I know operators spend a significant amount of time educating their
A couple weeks ago I asked our readers if they thought now was a good time to consider raising rates. For one of our current projects I conducted a small study to better understand how Ad Rates have changed since 2019 in the Los Angeles Market. My findings were very interesting, you can view the
Two weeks ago, we talked about the circulation debate taking place in the out-of-home industry. I mentioned that how we measure circulation is not as important as doing it consistently, so that we compare one sign to a similar group of signs in the same way. The debate centers around the difference between two groups
This famous quote from Conrad Hilton recently piqued my interest, “If you are 100% occupied, you are not charging enough rent.” I hear from many operators that its often easier to maintain their inventory at 100% occupancy because it requires less of a selling expense. Have you asked yourself if it’s time to raise your rates?
The number one thing that almost everyone asks me, after I tell them that we are billboard consultants is, “Ooh interesting, so that’s based on how many cars pass the signs, right?” I politely tell them that circulation one of the many things that we consider, but we have found a way to complicate it
When was the last time you updated your company website? According to a survey from BillboardInsider, company websites are the most effective marketing tools for Billboard Companies. I was surprised to see that Facebook took precedent over LinkedIn. Does this mean that Billboards are a B2C transaction? I don’t think so, but I do think that ad buyers
