December 18th Update: City Council approved for all 80 digital billboards to be built and owned by Metro. An article from mynewsla, it states that “Council members voted 10-4 to amend city law to establish the Transportation Communication Network, a Metro program that will establish a network of transportation communication structures and digital displays, equipped
The Uncharted Territory of Faux Out-of-Home Ads: Striking a Balance between Creativity and Caution In the ever-evolving realm of out-of-home advertising, a new wave of creativity is breaking through with the advent of “FOOH,” a term coined for faux out-of-home campaigns driven by CGI. Spearheaded by digital designers like Ian Padgham, this trend is reshaping
“How AI Could Impact the Advertising Landscape” -Mark Boidman Mark Boidman’s article, “How AI Could Impact the Advertising Landscape,” sheds light on the transformative role of Artificial Intelligence (AI) in advertising. Boidman highlights, “The global market for AI in advertising is expected to reach more than $100 billion by 2027, driven by advancements in machine
In a recent article by Billboardinsider, the October 2023 Federal Reserve Bank Survey of Bank Loan Officers indicates a continued trend of tightening lending standards in the commercial and industrial loan sectors. Key highlights from the survey include: – Commercial and industrial loan standards have tightened for five consecutive quarters, along with a rise in
2023 3rd Quarter Results For Lamar Advertising, Outfront Media, and Clear Channel Outdoor. Elevate your OOH Industry IQ: Unveil the results of the OOH industry leaders: Lamar Advertising, Clear Channel Outdoor, and Outfront Media in SignValue’s latest Quarterly Infographics! Embark on a visual journey with our three captivating infographics, spotlighting pivotal takeaways from the 3rd
In recent news Clear Channel Outdoor Holdings, Inc. announced that they have sold Clear Channel France to Equinox Industries and are now looking to sell their Europe-North segment, which includes the UK and Northern Europe. They’re also conducting strategic review of their Latin American businesses in countries like Mexico, Brazil, Chile, and Peru. These moves
Out-of-Home Advertising: Second Quarter 2023 Marks Historic Growth In the second quarter of 2023, the Out of Home (OOH) advertising industry had a 2.2% boost in revenue, reaching $2.68 billion, as reported by the Out of Home Advertising Association of America (OAAA). This is the second-highest quarterly revenue in OOH history. Digital OOH advertising, which
Clear Channel Outdoor’s New Out-of-Home Spectaculars Illuminate Las Vegas Skyline Clear Channel Outdoor (NYSE: CCO), a global leader in out-of-home (OOH) media, has just unveiled a new collaboration with the Westin Las Vegas Hotel & Spa. This partnership introduces three large OOH spectaculars strategically positioned along the Formula 1 Vegas Grand Prix track, offering advertisers an
OUTFRONT’S Strategic Roadmap: Navigating Challenges and Growth in 2023 In a recent article from Billboard Insider OUTFRONT’s CEO, Jeremy Male, outlined the company’s plan for the rest of the year at the Citi 2023 Global Tech Conference. The key points of their strategy are: Growing Transit Business: aims to revitalize its transit business, which has
