We are excited to share the latest findings from VIOOH’s annual research into the programmatic Digital Out of Home (DOOH) market. The future of programmatic DOOH (prDOOH) is undoubtedly on the rise, and the insights from this report shed light on its growing popularity, particularly in the United States. Key Highlights: Impressive Growth: According to the report,
Hypermedia Launches René, a Digital Bridge that Redefines Out-of-Home Advertising. Hypermedia, a leading provider of Out-of-Home (OOH) media solutions in the Middle East, has announced the launch of René, a digital bridge that is set to redefine the OOH advertising landscape. René is located at the World Trade Center, one of the busiest intersections in Dubai,
The Effect of Easements on Sign Multiples In a recent Billboard Insider article, a reader posed the following question: “When you are ready to sell your property, is it more advantageous to sell your land along with your structure and include a perpetual easement, or to keep the land and sell it as a whole?”
Comparing Results from Second Quarter 2023: Lamar Advertising, Outfront Media, and Clear Channel Outdoor Three major players in the outdoor advertising sector – Lamar Advertising, Outfront Media, and Clear Channel Outdoor – recently released their second-quarter 2023 results, offering insights into their performance and strategies in an evolving market. Lamar Advertising: A Strong Recovery Lamar
Q2 Reports From Lamar, Outfront, Clear Channel and JCDecaux Lamar Advertising announced its operating results for the second quarter ended June 30, 2023. The company reported a 4.5% increase in net revenues, from $517.9 million in Q2 2022 to $541.1 million in Q2 2023. Operating income also increased by $10.3 million, from $166.5 million in
JCDecaux Reports Strong Growth at 2023 half year benchmark Paris, July 31st, 2023 – JCDecaux SE, the leading global outdoor advertising company, has recently announced its financial results for the first half of 2023. The company reported a robust performance, with revenue growth exceeding expectations. Positive Revenue Growth In the first half of 2023, JCDecaux
Unlocking Billboard Value: The Power of Perpetual Easements in Out-of-Home Company Valuations In a recent article posted from Billboard Insider it discusses the difference between EBIDTA and Billboard Cashflow in the context of valuing out-of-home companies and billboards. Out-of-home companies are typically valued at 8-12 times their Billboard Cashflow. If you own an easement or
Equinox Industries to Acquire Clear Channel Outdoor Holdings’ Business in France: A Strategic Move to Unlock Potential In a recent announcement, Clear Channel Outdoor Holdings, Inc. (CCO) has revealed that it is in exclusive discussions with Equinox Industries, a Paris-based industrial holding company, to sell its business in France. This potential transaction signals a strategic
The Challenges and Potential of EV Chargers and Cartop Advertising in the OOH Industry SignValue recently completed a valuation of EV charger and cartop display advertising assets for a NYC investment firm. While the majority of Out-of-Home revenue is still generated by static and digital billboards, there are countless new companies going into uncharted OOH
