Top Billboard Company CEOs Talk the Future of OOH Advertising The Out of Home (OOH) advertising industry is constantly evolving, so industry leaders are always looking for ways to improve and stay ahead of the game. At the 2023 OAAA Geopath Show, there was a CEO panel that included CEOs Sean Reilly (LAMR), Jeremy Male
Billboards: The Privacy-Focused Alternative to Social Media In recent months, the growing distrust of social media and increased regulatory scrutiny on big tech companies have led to a decline in user trust, particularly with platforms like TikTok. According to an Insider Intelligence survey, only 24% of users believe TikTok will protect their data in 2022, with
Revenue from Out of Home Advertising Increases by 20.7%, Surpasses Pre COVID Record Set in 2019. Out-of-Home Advertising (OOH) has become the year’s fastest-growing medium, with revenue hitting a record high of $8.6 billion in 2022, surpassing the pre-COVID record set in 2019. According to data from the Out-of-Home Advertising Association of America (OAAA), OOH
The Power of Experiential Marketing Through Innovative OOH Billboards With rapid advancements in technology, traditional marketing techniques are gradually being replaced by experimental strategies. Experiential marketing has emerged as a highly effective approach to engaging customers by providing a unique, immersive, and memorable experience. In recent years, many brands have developed billboards to implement experimental
Q4 Reports From CCO, Lamar, and Outfront. Clear Channel Outdoor Holdings, Inc. had a strong year, driven by healthy demand from advertisers and a rebound from the pandemic, particularly from digital assets in the Americas and Europe, The company plans to focus on expanding its digital footprint, strengthening data analytics, and improving customer experience to
SignValue Celebrates International Women’s Day OOH Today has released its annual shortlist of the Top Women Driving Growth in Out of Home. The list includes 24 accomplished women in various roles, including salespeople, executives, presidents and luminaries, who have been making a difference in the industry. These women are a driving force in the OOH
Lamar reported a strong 2022 Q4 financial performance, with a total revenue of $535 million, an increase of 8% compared to 2021 Q4. Lamar’s operating income was $110 million, a decrease of 26% compared to the previous year’s Q4. The company’s net income was $439 million, a 13% increase compared to the previous year’s Q4.
Billboard REITs: A Hedge Against Inflation Hoya Capital recently published an informative article in Seeking Alpha on billboard REITs, titled “Billboard REITs: We’re Paying Attention (Lamar Vs Outfront)“. It covers the basics of the out-of-home industry and it outlines both its benefits (such as the regulatory barriers to entry, the potential for digital billboards, and
The Importance of OOH Advertising Near Sporting Events On February 13th, the Super Bowl was hosted in Glendale, Arizona with the Kansas City Chiefs winning in the end, 38-35, against the Philadelphia Eagles. This large sporting event attracted well over 100,000 people that all traveled to Arizona to be part of the experience. The large
