Is Digital OOH advertising the answer to a future without cookies? Digital Out of Home (DOOH) advertising is quickly becoming the answer to a future without third-party cookies. As more users become increasingly aware of their data privacy, they are more likely to delete cookies or use browser settings that block them. Without cookies, marketers
Wait, Did You Say Recession? The OOH Industry Braces for an Economic Downturn Based on the extreme volatility during the last three years, we wanted to zoom out and look back on the OOH market over a long period. OOH’s revenue in the United States has averaged 7.1% over the last 50 years. The steepest
SignValue advises Sanctuary Sign Company, LTD on purchase from Outdoor Ads TB. SignValue recently acted as the exclusive advisor for Sanctuary Sign Company, LTD, as they completed the selling of select assets to Outdoor Ads TB, in Georgia. For more information about our Sale Consulting services please click the button below. Sale Consulting
Buchanan Street Partners Lease Negotiation. SignValue is proud to announce the completed lease negotiation for Buchanan Street Partners in Houston, Texas. For more information about our lease services please visit our Landowner page by clicking the button below. Landowners
Digital Versus Billboards Static Pros and Cons [Infographic] Static Billboards Static billboards are your tried-and-true method of OOH advertising. They have been around since the mid-nineteenth century. Some even argue that they have been around longer, dating back to caveman drawings. However, I doubt cavemen were advertising holiday sales 😊. Static billboards have 24/7 exposure
OOH can benefit from consumer privacy concerns Google announced that in 2023 they will end the use of 3rd party cookies. The mechanism by which websites track its visitors. Ad Age estimates that deleting 3rd-party data will decrease online ad revenue by 50 to 60 percent and McKinsey warns that $10 billion in online publishers’
Billboard Insider has calculated the Out of Home market share figures for 2021. See the graph we created below that outlines their findings. The top market share holder is Lamar, but all independents collectively have 25.9% of the market. Source
It is not very often that the OOH industry is introduced to a new advertising platform. However, UK-based Motion Icon has launched a new and exciting advertising platform to brands across UAE and Saudi Arabia. one example of this new advertising platform is shown above on the front face of an escalator. “Using the new
Our Signvalue team has put together a visualization that demonstrates profits in OOH over the last 3 Years. We see that while everyone is still below pre-pandemic levels, billboards are back to pre-pandemic levels. We predict that it will trend even higher in future quarters due to the high levels of expected travel within the
