We are often exposed to a variety of “Common Misconceptions” outlined below. Andy Goodman speaks to this with Billboard Insider and offers valuable insights. We have created a simplistic graphic that outlines some of his main ideas that we at SignValue agree will benefit landowners with understanding the terms of their lease.
Billboard Insider reported that out of home companies are seeing the effect of the recent inflation increase from 1.5-2% annually to 7-8% annually. Input, employee, vinyl, and digital billboard costs have increased and margins will diminish if advertising rates do not follow. Sign owners should plan to see this margin decrease if they have not already
Recently the three public companies (Lamar, Clear Channel, and Outfront), released their quarterly earnings report. We put together graphics to easily address information that is relevant to our landowners and sign owners. We would be interested in hearing your opinion on these. Click here to share your thoughts on these quarterly earnings reports. You may
Easements are valued by some buyers on multiples of the lease income (6-10x). However, many sellers base prices on a cap rate (6% to 9%). There is an inverse relationship between multiples and cap rates, so these two methods deliver higher and lower values based primarily on motive. A 6-10x multiple is the same as
Network Outdoor announced last week the divesture of select digital out-of-home advertising displays in central Pennsylvania to OUTFRONT Media. SignValue represented the Seller in the transaction. If you are looking for sale consulting experts to help with buying and selling billboard assets, please reach out to us. Check out our website to learn more about our billboard
