Trends

For TX Landowners – How Much Should You Get For Your Billboard Lease?

According to our data, Texas landowners get about a 30% revenue share for their billboard leases. How much should you be getting for your billboard lease? This is the question that every landowner asks themselves. The revenue that your tenant (the sign company) generates from advertising displays is the number one factor in determining a

For PA Landowners – How Much Should You Get For Your Billboard Lease?

According to our data, the average annual rent for a billboard lease in Pennsylvania is $38,444. How much should you be getting for your billboard lease? This is the question that every landowner asks themselves. The revenue that your tenant (the sign company) generates from advertising displays is the number one factor in determining a

For NY Landowners – How Much Should You Get For Your Billboard Lease?

According to our data, the average annual rent for billboard leases in New York is $619,496. How much should you be getting for your billboard lease? This is the question that every landowner asks themselves. The revenue that your tenant (the sign company) generates from advertising displays is the number one factor in determining a

For MA Landowners – How Much Should You Get for Your Billboard Lease?

According to our data, the average annual rent for billboard leases in Massachusetts is $32,780. How much should you be getting for your billboard lease? This is the question that every landowner asks themselves. The revenue that your tenant (the sign company) generates from advertising displays is the number one factor in determining a fair

For CA Landowners – How Much Should You Get For Your Billboard Lease?

According to our data, California landowners get about a 33% revenue share for their billboard leases. How much should you be getting for your billboard lease? This is the question that every landowner asks themselves. The revenue that your tenant (the sign company) generates from advertising displays is the number one factor in determining a

Lamar’s Financial Results Improve in 2002

On February 13, 2003, Lamar Advertising Company reported its fourth quarter and full-year earnings for 2002, with improvements over the same periods in 2001. Revenue from airport advertising picked up in the final three months of the year, which boosted full-year results. Net revenue increased 9% in the fourth quarter compared to 2001, and revenue

Financing Billboards

Billboard owners sometimes find it difficult to obtain financing from banks that are not familiar with the industry. Even if owners take the time to educate lenders about the outdoor advertising business, banks may not be willing to lend to industries where they are not experienced. However, once bankers understand that billboards typically generate high

Obie Media Reports Earnings

Obie Media Corporation reported financial results for the third quarter of their fiscal year that ends November 30. Billboard revenue was down 6% from $1,780,273 last year to $1,674,650 in the three-month period of 2002. Management attributes lower billboard revenue over the past year to the economic recession and the terrorist attacks in New York

Ad Spending Drops in First Half of 2002

Competitive Media Reporting (CMR), which keeps statistics on advertising, reported that spending on ads in the U.S. during the first half of 2002 declined 0.2% from the same period in the previous year. Total spending is estimated at $53.7 billion from January through June. The definition of ad spending covers 12 types of media. The

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