The term “outdoor” advertising meant billboards in the old days, before advertising became so ubiquitous and increasingly aggressive. People could actually choose to spend a day without encountering some form of advertising. With the growth of advertising across many media in the past few decades, the term “outdoor” expanded to include many ads other than
Lamar Advertising Company reported that revenue was up 6% in the second quarter and earnings were also in positive territory. Quarterly revenue reached $202,529,000 compared to $191,788,000 in the same period of 2001. The figures include income from acquisitions in the past 12 months. When revenue is examined for billboards that have been owned for
Sees Better Advertising Market Ahead On July 15, 2002, Obie Media reported that earnings are holding up fairly well and the weak advertising market may have bottomed out. The company reported flat revenue from billboard advertising for the first six months of its current fiscal year that ends November 30, 2002. During the six months
More billboard owners and government agencies are reaching agreements on sign relocations and trade-offs. Both sides are looking for compromise solutions instead of digging in for a fight to the death over billboard takes. While it is not possible to solve every disagreement outside of court, the trend appears to favor negotiation over litigation. The
The City of Los Angeles recently voted to ban billboards and begin to get a handle on how many signs are in the city. The City does not know the number of billboards in its jurisdiction, and some signs have been in existence for years without permits. Los Angeles is now faced with the job
The Los Angeles City Council voted unanimously to ban all new billboards in a city that currently has approximately 10,000 such structures. The Council also rejected proposals by the industry to erect 50 new billboards along high traffic volume freeways in exchange for removing about 2,500 signs on low traffic volume surface streets. Most of
The Supreme Court of Georgia decided that a billboard owner must be compensated for a sign that could not be rebuilt after being damaged. A sign in Cobb County, Georgia owned by Outdoor Systems (now Viacom) was damaged by a tornado. The County had previously adopted an ordinance that prohibited any new off-premises signs, but
Total advertising spending in the US was down 0.4% in the first quarter of 2002 according to CMR, an ad-tracking unit of Taylor Nelson Sofres Co. The performance would have been even worse except for the boost in spending by advertisers during the Olympics in Salt Lake City this year. Ads on TV for the
Lamar Advertising Company reported an increase in revenue of 3.6% for the first quarter of 2002 compared to the same period in the prior year. Sales rose from $170.4 million to $176.5 million. The increase came mostly from acquisitions of billboards during the previous 12 months. On a “same store” basis, which reflects the growth
