In the newest Nielsen OOH research study, more than half of US adults 18+ report they have noticed a poster billboard in the last month. Given today’s highly competitive and fragmented media environment, another important finding is most respondents agree poster ads stand out more than other media, including online, mobile devices, radio, and newspaper
Pittsburg filed suit against Lamar Advertising on Tuesday seeking immediate removal of a large sign from atop Mt. Washington. The city and Lamar, the nation’s largest outdoor advertiser, have battled over the sign since last year when the company converted it from an electronic billboard for Bayer Co. to a black and gold vinyl
Insider recently bought some billboards in Indianapolis. They used lightweight eco-vinyl. Yesterday there was a big windstorm and look what happened. One vinyl ripped and fell off. The other vinyls are wrinkled. Insider is going to stick with 7 oz regular vinyl in the future. Insider asked some operators what they think of eco-vinyl.
A billboard in Winston-Salem, North Carolina, will be at the heart of a protest on Sunday after some in the community took offense to the seven-word sentence. “Real men provide, real women appreciate it,” it reads. The billboard is owned by Whiteheart Outdoor Advertising, but President Bill Whiteheart told NBC News it is not
AUBURN, MA – Springtime, when town officials’ fancies turn toward thoughts of the May annual town meeting. On Monday the Board of Selectmen officially opened the warrant for the town meeting, scheduled for May 2, and a few potential articles have already popped up, including a proposed zoning bylaw amendment that would amend the town’s
Tracy, MN-The City of Tracy and the Tracy Lions Club are joining forces in hopes of erecting a digital, community billboard along Hwy 14. Lions Club members have been raising money for the electronic message board since 2016. Monday night, city council members agreed to a Lions request to operate and take ownership of the
90% of Advertisers aren’t using digital outdoor right… and it’s our fault. After operating digital displays for the last 10 years, I can honestly say that this is generally the case. Local advertisers are not using digital outdoor the right way because we, as operators, are not doing a good job of insisting that they
State law changed in 2014 to prohibit property tax on signs The city of Milwaukee scored a legal victory Tuesday when an appeals court upheld real estate tax assessments on billboards owned by Clear Channel Outdoor between 2009 and 2013. Clear Channel had paid around $7.2 million on the roughly 850 billboards it owns in
Reno, NV – Continuing a nearly two-decade fight over how to interpret a voter-approved ban on new billboards in the city of Reno, the council on Wednesday extended its moratorium on digital billboards for another year. The council also halted the city’s practice of creating “banked billboard receipts,” which let billboard owners demolish an existing sign
