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Building Impressions: EMCs Change the Signage Landscape

The LED has certainly become a major component for lighting, signage and display. I’ve watched it happen over my 25 years in the business of providing brand and image solutions. Many of those solutions involve digital displays. There are many forms of these visual displays including the electronic message center, or EMC. There are also

LED versus Static: Why Digital Billboards

Cruising down the highway on the way to work, running errands while the kids are at school, or maybe a family road trip across the country; thousands of drivers a day pass by the advertisement you purchased on a prime location billboard in the hopes of boosting your revenue, but how many of them actually

For Billboard Owners, Threat of Legal Challenge Presents Opportunity

City of Austin might weigh new rules on digital billboards. Recent court rulings will likely affect the city’s efforts to revise its billboard rules as part of CodeNext. Eight sections deep in the city’s vast 1,100-plus-page draft rewrite of its land use rules sits a footnote that portends a possible legal challenge to come. But,

City Council Approves Relocation of 3 Billboards, Sets New Precedent

TN-Three untouched locations in Clarksville will now have billboards after the City Council approved Lamar Advertising’s relocation proposal in Thursday’s regular session. “I think we have opened Pandora’s box. The billboard companies are now going to move to profitable spots,” Ward 3 Councilman Ron Erb said. “I’m just scared that we have rewritten the code by our

Panel Backs Lower-Light Billboards in Northwest Arizona

 PHOENIX – A Senate panel agreed Monday to allow electronic billboards in northwest Arizona after its chief proponent agreed to extensive limits, not only on what can be erected there but what will happen in the future throughout the state. The version of SB 1114 that cleared the Senate Committee on Commerce and Public Safety would

Digital Billboard Ads Target Wealthy Drivers Based on Vehicle Registration

London-Drivers stuck in traffic at a set of traffic lights in London are being served digital billboard ads from the Bermuda Tourism Authority based on the type of car they drive. Vehicle recognition technology is being used in four digital billboard locations inspired by Milan and is found in Holland Park, a well-heeled area of

Watchfire RSS Feed Updates Billboards and Signs with Super Bowl Scores

  DANVILLE, Ill. – (February 1, 2017) – While most people tune into the big football game to watch the ads, Watchfire billboard operators can capture the attention of motorists by displaying the current score. Owners of Watchfire digital billboards can download free widgets to integrate up-to-the-minute football scores for the big game between Atlanta

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