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OOH Industry Poised for Prosperity and Growth in 2017

Posterscope USA Shares Outlook and Predictions for Out-of-Home Industry in 2017 NEW YORK, NY – It’s that time of year again. Yes, it’s time for the annual onslaught of predictions and prognostications by industry pundits. Studies have shown that most predictions are often proven wrong over time, as the future is unknowable, but that has not

Billboard Owner Sues County Over Road Realignment

  New York- A national outdoor advertising company is suing the county over its loss of a billboard as part of the county’s realignment of Maple Avenue in Glenville. Lamar Central Outdoor LLC, which has its regional offices in Latham, accuses the county of conducting bad faith negotiations, and is seeking $50,000 in compensation for

Art + Public Outdoor Project = ArtPop!

ArtPop is a program that promotes local artists’ work through available media space. This program is made possible by generous donations of space from the OOH (Out of Home) advertising industry. Local media companies partner with local arts groups to create the ArtPop program. Work is juried, voted on and promoted in the market on available media

Piccadilly Square to be Transformed with Massive LED Screen

 Lights in 2017. Coca Cola and Samsung Continue as Advertisers UNITED KINGDOM – Ocean Outdoor has won a contract to operate Piccadilly Lights, a central London landmark as part of a milestone upgrade to be undertaken by its owner, Land Securities. The current patchwork of screens will be replaced starting in January with a single

College Football Bowl Season Features 24 Games Hosted By Daktronics-Equipped Venues

18 Bowl Games Receiving Daktronics Event Support BROOKINGS, S.D. – Dec. 13, 2016 – College football season has reached its exciting final weeks and Daktronics (NASDAQ-DAKT) equipment is featured at 24 bowl and playoff games across 23 venues. The first bowl game kicks off December 17 and games will run through the championship at recently updated Raymond James

What the Feds Say About Digital Billboards Safety Research

The Federal Highway Administration (FHWA) conducted research on digital billboards; it was released in late 2013. Recently a sister agency within US-DOT – the National Highway Traffic Safety Administration (NHTSA) – explained this important research in clear terms. In this article, Ken Klein, Executive Vice President of OAAA provides background and the latest developments. What

Digital Signage Future Trends Report Sets the Stage for 2017

  The stage is set for a massive battle in 2017 as digital signage companies fight to provide smaller pixel pitches, bigger screens, better resolution, faster refresh rates and much more. As this battle rages, retailers, financial institutions and customers will begin to look at digital signage not just as an isolated deployment, but a

A Big Billboard Outside Fenway Park to Help You Keep Track of Your Train

How long will you have to wait for a Green Line train as you leave Fenway Park? A digital billboard on Lansdowne Street, across the street from storied ballpark, will help you figure that out. The billboard shows information on Fenway-area subway, commuter rail, and bus departure times, as well as the number of bicycles

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